The Flexing Phenomenon in Digital Society: An Islamic Economic Perspective on Consumption Ethics

Abstract

This study explores the growing phenomenon of flexing—the public display of wealth and
luxury—within digital society from the perspective of Islamic economics. The research aims to
understand how such self-presentations on social media reflect broader shifts in consumer
values, identity construction, and moral behavior. Employing a qualitative descriptive approach
with a library research method, this paper analyzes classical theories of conspicuous
consumption alongside Islamic teachings on moderation (wasathiyyah), humility, and
responsible ownership (amanah). The findings reveal that flexing culture represents a
transformation of consumption from a functional activity into a symbolic performance that
seeks validation and social capital. From an Islamic economic perspective, this behavior
contradicts the ethical principles of simplicity, gratitude, and social justice, potentially leading
to materialism and moral imbalance. The study concludes that strengthening spiritual literacy,
ethical awareness, and the integration of Islamic consumption principles in digital spaces are
essential to guide Muslims toward a more sustainable and equitable consumption pattern.