Business Feasibility Analysis of Refill Drinking Water Enterprises:

A Case Study of the Moses Agent in Batang Regency

Abstract

This study aims to analyze the business feasibility of a refill drinking water enterprise, taking the
Moses Agent in Batang Regency as a case study. The research examines the enterprise’s viability
from legal, market, technical, and financial perspectives to determine its potential for
sustainable operation and profitability. A quantitative descriptive approach was applied,
supported by data collection through observation, interviews, and documentation. Financial
feasibility was assessed using several indicators, including Net Present Value (NPV), Internal Rate
of Return (IRR), Payback Period (PP), and Profitability Index (PI). The resultsshow that the Moses
Agent business meets all feasibility criteria, with an NPV value of IDR 48,004,741, an IRR of 23.22
percent, a Payback Period of 3.75 years, and a PI greater than one, indicating a financially viable
investment. From the non-financial aspect, the business also fulfills the legal, human resource,
and market requirements for operation. These findings suggest that refill drinking water
enterprises have strong potential to support local economic development and meet community
demand for affordable, hygienic drinking water. This study contributes to the broader
understanding of small-scale business sustainability and provides practical implications for
entrepreneurs and local governments in developing similar enterprises within Indonesia’smicro
and small enterprise sector.